THE EMOTION DRIVEN AGENCY
BRAND EXPERIENCE HAS ENTERED A NEW ERA.
Experience has taken the lead in brand strategy, with depth and intention.
Hands was born in this transformation, and lives it.
Emotion Driven is our belief. It is what guides the way we think, create and make things happen.
For us, experience has to go inward. Bring brands and people closer, and keep pulsing after everything ends.
GALLERY
Four wheatpaste posters that put the Hands manifesto on the wall. Open, download and share: emotion is made to travel.
WE BELIEVE IN THE POWER OF EXPERIENCES.
EVERY EXPERIENCE BORN AT HANDS CARRIES THE DESIRE TO CHANGE THE WAY THE WORLD FEELS.
AWARDS
We connect brands and people through emotions, building memorable experiences and powerful connections. And with that vision, we have already celebrated many achievements:
- 2026Corporate Activation or ESG-Focused Initiative – Shell Phonica Tour
- 2026Live Award: Sponsorship Activation of the Year - Seara Gourmet Experience at The Town 2025
- 2025Brand Experience Agency of the Year at Propmark
- 2024Gold at FIP
- 2023Brand Experience Agency of the Year at Propmark
- 2022Brand Content Agency of the Year at Prêmio Live
- 2020PR and Brand Experience Agency of the Year at Prêmio Live
- 2019Marcelo Lenhard Juror at Cannes Lions
- 2018Agency of the Year at Globes Awards
- 2018The only independent agency to win at Wave
- 2016Agency nominated for Caboré
- 2016Agency of the Year at Globes Awards
- 2016Effie Awards
EVERY PROJECTIS A PROTOTYPEOF THE FUTURE.
TEAM
Marcelo
Lenhard
Founder & CEO, Hands Ag.
Marcelo Lenhard is CEO of Hands ag, a leading Brand Experience agency in Brazil. Driven by the belief that the communication of the future must be lived and not merely seen, he combines strategic creativity with flawless execution to generate real impact on the business of major advertisers. Under his leadership, Hands challenges the market status quo, collecting recognition such as the Caboré nomination (2016) by Meio & Mensagem and, more recently, the title of Brand Experience Agency of the Year from the newspaper PROPMARK (2025). His authority in the sector led him to represent Brazil as a Cannes Lions juror in 2019.